Snooze Doggy Dog.

Dogs are welcome at IKEA. But only Hot, with ketchup, onions, cucumber. Obs! Something seems to be wrong with the Swedish darling, which pretends to be so friendly and politically correct. Entertaining our cheeky kids on the highest level, but forgetting our honest four-legged friends. Here comes our answer to this unbalanced strategy: DoggyBag, the blue-yellow home in pocket size, which says: “Live your life. Love your dog.”