Play On.

That's what's written under the famous LEGO logo and the meaning is clear: the key quality in people­ young and old alike - is their instinct to play. It is this awareness that underpins the "objects of desire" gadget range developed by the dan pearlman agency, and they've just come up with another innovation: a key fob made of LEGO bricks and the LEGO-base wall to stick it to. "KeyBoard" doesn't just add a touch of style and delight to daily life; it's also an appeal for people to dig those coloured bricks out from their basements and attics and get playing again.